Privacy Policy

Agentic AI Academy
Last Updated: July 2025

1. Introduction

Welcome to Agentic AI Academy (“we”, “us”, “our”). We are committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at masteragenticai.academy and use our services.

We are a UK-based organisation that provides AI education and training programmes. Our registered address is [Your Address].

2. Data Controller

Agentic AI Academy is the data controller responsible for your personal data. If you have any questions about this Privacy Policy, please contact us at:

Email: privacy@masteragenticai.academy
Address: Flat 30, 40 Eastcote Road, Pinner, HA5 1DH

3. Information We Collect

3.1 Information You Provide to Us

We collect information you provide directly to us, including:

• Contact Information: Name, email address, phone number, company name, job title
• Webinar Registration Data: Information provided when registering for our free AI Readiness Webinars
• Assessment Data: Responses to our AI Readiness Assessment and Prompt Engineering Self-Assessment
• Course Enrollment Information: Details provided when booking courses through Zoho Bookings
• Payment Information: Processed securely through Stripe (we do not store card details)
• Government Funding Information: Data required to verify eligibility for apprenticeship funding
• Portal Account Information: Username, password, learning progress, assessment results
• Communications: Enquiries, feedback, and correspondence

3.2 Information We Collect Automatically

When you visit our website, we automatically collect:

• Usage Data: Pages visited, time spent, links clicked, referring sites
• Device Information: IP address, browser type, operating system, device type
• Cookies: See Section 11 for our Cookie Policy

3.3 Information from Third Parties

We may receive information about you from:

• Government Funding Bodies: Verification of funding eligibility
• LinkedIn: If you choose to connect via LinkedIn
• Business Partners: Referral programme participants

4. How We Use Your Information

We use your personal data for the following purposes:

4.1 Service Delivery

• Process webinar registrations and send joining instructions
• Deliver assessment results and personalised reports
• Manage course bookings and enrollment
• Provide access to member portal and learning materials
• Generate certificates upon course completion
• Process government funding applications

4.2 Communications

• Send course information and updates
• Provide customer support
• Send marketing communications (with your consent)
• Notify you of changes to our services or policies

4.3 Business Operations

• Analyse and improve our services
• Prevent fraud and ensure security
• Comply with legal obligations
• Manage our business operations

4.4 Marketing

• Send relevant course offers and educational content
• Personalise your experience based on your AI readiness stage
• Conduct market research

5. Legal Basis for Processing

We process your personal data based on:

• Contract: To fulfil our obligations when you purchase courses or services
• Consent: For marketing communications and cookies
• Legitimate Interests: To improve our services, ensure security, and conduct business operations
• Legal Obligations: To comply with UK law and government funding requirements

6. Data Sharing and Disclosure

We share your personal data with:

6.1 Service Providers

• Zoho Corporation: CRM, webinar platform, forms, and member portal hosting
• Stripe: Secure payment processing
• Government Funding Bodies: For apprenticeship verification
• Email Service Providers: For communications

6.2 Business Transfers

If we are involved in a merger, acquisition, or asset sale, your personal data may be transferred.

6.3 Legal Requirements

We may disclose your information if required by law or to protect our rights.

6.4 With Your Consent

We may share your information for other purposes with your explicit consent.

We do not sell, trade, or rent your personal data to third parties.

7. Data Retention

We retain your personal data for as long as necessary to fulfil the purposes outlined in this Privacy Policy:

• Webinar Data: 2 years from attendance
• Assessment Data: 3 years from completion
• Course Records: 7 years for qualification verification
• Financial Records: 7 years for tax purposes
• Marketing Data: Until you unsubscribe or request deletion
• Government Funding Records: As required by funding body regulations

8. Your Rights

Under UK GDPR, you have the right to:

• Access: Request a copy of your personal data
• Rectification: Correct inaccurate or incomplete data
• Erasure: Request deletion of your data (“right to be forgotten”)
• Restriction: Limit processing of your data
• Portability: Receive your data in a portable format
• Object: Object to processing based on legitimate interests or direct marketing
• Withdraw Consent: Where processing is based on consent

To exercise these rights, contact us at privacy@masteragenticai.academy.

9. Data Security

We implement appropriate technical and organisational measures to protect your personal data, including:

• SSL encryption for data transmission
• Secure password requirements
• Access controls and authentication
• Regular security assessments
• Staff training on data protection
• Secure cloud hosting with reputable providers

However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

10. International Transfers

Your data may be transferred to and processed in countries outside the UK, including:

• United States: For Zoho and Stripe services
• European Union: For some service providers

We ensure appropriate safeguards are in place, including standard contractual clauses approved by the UK Information Commissioner’s Office.

11. Cookie Policy

We use cookies and similar tracking technologies to improve your experience. Types of cookies we use:

11.1 Essential Cookies

Required for website functionality, including:

• Session management
• Security features
• Portal access

11.2 Analytics Cookies

Help us understand website usage:

• Google Analytics
• Zoho Analytics

11.3 Marketing Cookies

Used to deliver relevant advertisements:

• LinkedIn Insight Tag
• Google Ads

You can control cookies through your browser settings. Disabling certain cookies may limit website functionality.

12. Marketing Communications

12.1 Email Marketing

With your consent, we send:

• Course announcements
• AI insights and tips
• Special offers and discounts
• Event invitations

12.2 Unsubscribing

You can unsubscribe from marketing emails by:

• Clicking the unsubscribe link in any email
• Emailing us at unsubscribe@masteragenticai.academy
• Updating preferences in your member portal

13. Children’s Privacy

Our services are not directed to individuals under 18. We do not knowingly collect personal data from children. If we learn we have collected data from a child, we will delete it promptly.

14. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices. We encourage you to read their privacy policies.

15. Changes to This Policy

We may update this Privacy Policy periodically. We will notify you of material changes by:

• Posting the updated policy on our website
• Sending an email notification
• Displaying a notice on our portal

16. Complaints

If you have concerns about how we handle your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office:

Website: ico.org.uk
Phone: 0303 123 1113
Address: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

17. Contact Us

For any questions about this Privacy Policy or our data practices, please contact:

Data Protection Officer
Agentic AI Academy
Email: privacy@masteragenticai.academy
Address: Flat 30, 40 Eastcote Road, Pinner, HA5 1DH

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This Privacy Policy is governed by the laws of England and Wales.